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Ascension Media Group Inc. launches FLG10, a coaching and recruiting platform for flag football

Ascension Media Group Inc. opens FLG10 at the end of August, a platform built for flag football teams and the athletes who play for them. It is the company's first product built for a global market.

FLG10 is two things at once. For coaches it is a full coaching platform, with film breakdown, playbooks, practice planning and team communication built for the flag game rather than borrowed from tackle. For athletes it is a recruiting tool. A player builds a highlight reel out of their own clips and their team's film, then shares a link a college coach can open without an account. Teams get their tools, players get theirs, and the film moves between the two.

The sport has grown faster than the software serving it. Sixteen state high school associations sanctioned girls' flag football for the 2025-26 season and another eighteen are running pilot programs, with participation up 60 percent in a single year to nearly 69,000 players, according to the National Federation of State High School Associations. Flag football makes its Olympic debut in Los Angeles in 2028.

Most of those programs have been priced out of coaching software entirely. A 5v5 roster of a dozen players cannot carry the per-season cost of tools built for programs ten times its size, so the majority of them run a season on a phone and a group chat. FLG10 starts at $200 USD a year for a team.

That number is possible because of what the platform was built on. ALL24, the company's Canadian football platform, was designed from the start to run at low overhead so volunteer-run programs could afford it, and that architecture carries straight into the flag market.

"Flag is its own sport with its own culture, and it deserves its own tool. We could have shipped it as a setting inside our football platform as planned, which would have been faster, but it would have been the wrong move."

"There are thousands of flag programs that have never had access to any of this, and the only reason is the price. That is a solvable problem. It's the one we set out to fix."

Andrew Miller · Founder, Ascension Media Group Inc.

FLG10 opens at the end of August at flg10.com. It is a separate product from ALL24, Ascension Media Group Inc.'s Canadian football platform, which continues unchanged.

ALL24 adds a larger plan, makes 1080p standard, and holds its price at $300

ALL24 has added a second tier and moved every plan to 1080p at no extra cost. Both are live now. The price of a first team does not change, and teams already on the platform keep their current rate for three years.

ALL24 CORE stays at $300 a year and holds 50 hours of film. The new ALL24 MAX is $450 and holds 200 hours, for programs shooting multiple angles or keeping several seasons of archive. Additional teams are $150 on CORE and $200 on MAX. Both tiers include the entire platform. Nothing is held back for the higher plan.

Film allowances are now published in hours instead of gigabytes. 1080p is standard on every plan. It is not an upgrade and will not be sold as one.

"Gigabytes didn't mean anything to people because coaches think about film in terms of hours, so that's how ALL24 now sells it. We also found we had room to give teams more, so we're giving them more instead of putting the prices up. And if you are already with us, your price still does not move for three years. That was the deal and we are keeping it."

Andrew Miller · Founder, Ascension Media Group Inc.

ALL24 is priced in Canadian dollars, billed annually, so no one needs to calculate an exchange rate. The Launch Pricing Lock and pricing deal on additional teams ends August 30th.