Opening end of August

A coaching platform and a recruiting platform, built for flag football.

For coaches, the tools to actually run a season: film breakdown, playbooks, practice planning and team messaging, built for the flag game rather than borrowed from tackle. For athletes, a way to turn that film into a highlight reel and a link a college coach can open. Priced for programs that have been left out of coaching software entirely.

Who it is for

Flag football has grown faster than the software serving it. Sixteen state high school associations sanctioned girls' flag for the 2025-26 season, another eighteen are running pilots, and the sport makes its Olympic debut in Los Angeles in 2028. Underneath that growth is a long tail of club, school and rec programs that have never had access to real coaching tools.

The reason is almost always cost. A 5v5 roster of a dozen players cannot carry per-season software priced for a program ten times its size, so most flag teams run a season on a phone full of clips and a group chat. FLG10 exists for those programs.

We can price it there because of what it is built on. ALL24 was designed to run at low overhead so volunteer-run Canadian football programs could afford it, and that same architecture carries directly into the flag market. It is not a discount, it is a lower cost to operate.

For coaches

Film Room

Break down game and practice film, tag and sort plays, build playlists, and leave your voice on the clip so a player hears the point.

Playbook

Draw plays on a flag field, put them in a playbook, and push it to the phones your players already have.

Practice Planning

Build the plan, share it with whoever else is helping out, and run it off a phone at the field.

Team communication

Announcements, messages, schedule and attendance, with parent-managed accounts for younger players.

Built for the flag game

5v5 by default. No line, no special teams, no kicking, and no coordinator vocabulary to decode.

Sideline capture

Record from a phone on the sideline and have it in the film room the same night.

For athletes

One library

Clips you record yourself sit alongside the film from your team, in one place.

Reel builder

Pick clips, put them in the order you want, and turn them into a highlight reel.

A link a coach can open

A recruiting profile with your reel on it. The college coach you send it to does not need an account.

Your film stays yours

Clips you pull from team film are copied to you, so changing teams or a coach clearing out old footage does not take your reel with it.

Share out

Export a reel to Instagram or TikTok from the phone's own share sheet.

Parent controls

Accounts for younger athletes are managed by a parent.

Pricing

Plan

Film

USD

CAD

FLG10 CORE

30 hours

$200 / yr

$225 / yr

CORE, added team

30 hours

$100 / yr

$125 / yr

FLG10 MAX

100 hours

$350 / yr

MAX, added team

100 hours

$175 / yr

Both plans include the whole platform. The difference is how much film you can hold. Organizations running several teams add them at the rates above, and every team gets its own film allowance.

Where it stands

FLG10 opens to teams and athletes at the end of August 2026. It is a separate product from ALL24, which continues as Ascension Media Group Inc.'s Canadian football platform.

Visit flg10.com Read the announcement Get in touch