The coaching platform for American football programs.
Film room, practice planning, play design and game planning built for the American game, from youth through college, and run through a separate United States company.
Canadian and American football are different games. Different field, different down count, different terminology on nearly every screen. A Canadian product with an American setting buried in it is a worse tool for both sides, and it is a harder sell in the United States than something that was clearly built there.
The legal side matters too. Keeping the two markets in separate companies keeps billing, tax and terms clean instead of stretching one Canadian entity across a border. So ALL24 stays Canadian and does not expand south, and CUT22 is the American product.
What the two do share is engineering. That is not a branding exercise, it is the reason an American program can get this at a price that would not otherwise be possible for a company our size to offer.
CUT22 is in development. It will run through a separate United States entity, and it launches once the platform work behind it is done rather than to a date on a slide.